2021知到答案 商务综合英语（山东联盟） 最新智慧树满分章节测试答案

第三章 单元测试

1、判断题：
A economic and monetary union is a trading bloc that gives preferential access to selected goods and services from the participating countries by reducing tariffs but not by abolishing them completely.
选项：
A:错
B:对
答案: 【错】

2、判断题：
A preferential trade area is A group of independent countries with a common market, no trade barriers between members, and a single currency.
选项：
A:对
B:错
答案: 【错】

3、判断题：
A customs union is a type of trade bloc which has no tariff barriers between members and is composed of a free trade area with a common external tariff.
选项：
A:错
B:对
答案: 【对】

4、判断题：
The Council of the European Union is one of two legislative bodies and together with the European Parliament serves to amend and approve the proposals of the European Commission.
选项：
A:对
B:错
答案: 【对】

5、判断题：
European Parliament is the executive branch of the European Union, responsible for proposing legislation, implementing decisions, upholding the EU treaties and managing the day-to-day business of the EU.
选项：
A:错
B:对
答案: 【错】

6、单选题：

The cost of the recession will push the budget _________ to some 12% of GDP this year.     ()

选项：
A:gap
B:deficit
C:balance
D:surplus
答案: 【deficit】

7、单选题：

You must meet your _________ this month.    ()

选项：
A:tax
B:tariff
C:amount
D:quota
答案: 【quota】

8、单选题：

As a large commodity producer, it has been blessed by a __________ in the prices of its exports thanks to booming global demand.  ()

.
选项：
A:soar
B:surplus
C:surge
D:survival
答案: 【surge】

9、单选题：

Indians were the ___________ inhabitants of America.  ()

选项：
A:indigenous
B:individual
C:foreign
D:home
答案: 【indigenous】

10、单选题：

Unless expressly stated, no term of this Agreement is intended to _________ a benefit on a third party. ()

选项：
A:confer
B:refer
C:infer
D:defer
答案: 【confer】

第四章 单元测试

1、判断题：
Nowadays, supported by IT networks such as the internet, virtual marketplaces have become more and more flourishing where electronic commerce is carried out.
选项：
A:错
B:对
答案: 【对】

2、判断题：
Stocks and shares are traded on stock markets (or stock exchanges) around the world.
选项：
A:错
B:对
答案: 【对】

3、判断题：
Headquartered in Malaysia, APEC was established in 1989 as an intergovernmental forum for 21 Pacific Rim member economies.
选项：
A:对
B:错
答案: 【错】

4、判断题：
Headquartered in Jakarta, Indonesia, ASEAN was established in 1967 as a regional intergovernmental organization comprising 20 countries in Southeast Asia.
选项：
A:对
B:错
答案: 【错】

5、判断题：
Emerging markets are the world’s fastest growing economies, contributing to a great deal of the worlds explosive growth of trade.
选项：
A:错
B:对
答案: 【对】

6、单选题：

The purpose of ____________ and forecasting is to guarantee the accuracy and timeliness of business decision. ()

选项：
A:market publicity
B:market research
C:market segmentation
D:market strategy
答案: 【market research】

7、单选题：

Yum! Brands, which owns KFC and Pizza Hut, has repositioned itself as an ________ company in China, offering comfortable dining for middle-class families rather than fast food for the masses.   ()

选项：
A:down market
B:upmarket
C:niche market
D:mass market
答案: 【upmarket】

8、单选题：

Britain is also attractive to advertisers because it is a homogeneous market, so there is no need to tailor advertisements for different parts of the country.  ()

选项：
A:equal
B:similar
C:homogeneous
D:same
答案: 【homogeneous】

9、单选题：

To be successful selling to them, you have to cater ________ their emotions and concerns more than ever before.   ()

选项：
A:for
B:up
C:with
D:to
答案: 【to】

10、单选题：

Any enterprise cannot _________ resources, it is the poor efficiency and uneconomical to finish all links of the business activities independently. ()

选项：
A:monopolize
B:gain
C:control
D:master
答案: 【monopolize】

第五章 单元测试

1、判断题：
In terms of money borrowed or lent, aninvestment usually represents either a debt or an equity interest.
选项：
A:对
B:错
答案: 【对】

2、判断题：
Equity represents funds lent in exchange for interest income and the promised repayment of the loan at a given future date.
选项：
A:对
B:错
答案: 【错】

3、判断题：
When you buy a debt instrument like a equity, in effect you lend money to the issuer. The issuer agrees to pay you a stated rate of interest over a specified period of time, at the end of which the issuer will return the original sum.
选项：
A:错
B:对
答案: 【错】

4、判断题：
Bond represents on-going ownership in a business or property.
选项：
A:错
B:对
答案: 【错】

5、判断题：
An equity investment may be held as a security or by title to a specified property. The most popular type of equity security is common stock.
选项：
A:错
B:对
答案: 【对】

6、单选题：

_______ is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet.

选项：
A:Venture capital
B:Angel investment
C:IPO
D:Crowdfunding
答案: 【Crowdfunding】

7、单选题：

I put some money in my __________ every month for rainy days. ()

选项：
A:shares
B:bank
C:saving account
D:checking account
答案: 【saving account】

8、单选题：

He transferred the ___________ of the house to his wife . ()

选项：
A:ownership
B:control
C:property
D:certificate
答案: 【ownership】

9、单选题：

The company has ___________ into a major chemical manufacturer.

选项：
A:convolve
B:involve
C:revolve
D:evolve
答案: 【evolve】

10、单选题：

The theory was developed ____________ to the earthquake of 1906.

选项：
A:sequent
B:subsequent
C:later
D:consequent
答案: 【subsequent】

第六章 单元测试

1、判断题：
An idea is a non-material action resulting in a measurable change of state for the purchaser caused by the provider.
选项：
A:对
B:错
答案: 【错】

2、判断题：
Patents are a physical product capable of being delivered to a purchaser and involve the transfer of ownership from seller to customer.
选项：
A:对
B:错
答案: 【错】

3、判断题：
The concept of “three levels of a product” actually comes in play when you begin to market  a product for your business or when you want to analyze a product.
选项：
A:错
B:对
答案: 【错】

4、判断题：
The core product is in the center of the circle. it is defined as the benefit that the product brings to the customer.
选项：
A:对
B:错
答案: 【对】

5、判断题：
The product life cycle discusses the stages which a product has to go through since the day of its roll-out to the day it is taken away from the market.
选项：
A:错
B:对
答案: 【错】

6、单选题：

Is there space for your product or service in the market or is the market ________? ( )

选项：
A:enough
B:complete
C:saturated
D:full
答案: 【saturated】

7、单选题：

When you are alert you feel the solidity of your being, it is almost ________. ( )

选项：
A:intangible
B:tangible
C:tough
D:heard
答案: 【tangible】

8、单选题：

__________ are low and many companies are struggling. ( )

选项：
A:Margins
B:Earnings
C:Bonus
D:Balances
答案: 【Margins】

9、单选题：

Rural people have been offered subsidies to buy “____________”, and taxes on small cars have been cut.   ( )

选项：
A:Black goods
B:brown goods
C:grey goods
D:white goods
答案: 【white goods】

10、单选题：

I know Japanese hospitality is _____________ all over the world, but this is taking it way too far.
选项：
A:perfect
B:popular
C:renowned
D:good
答案: 【renowned】

第七章 单元测试

1、判断题：
Product range refers to the set of products made by a company.
选项：
A:错
B:对
答案: 【对】

2、判断题：
Product placement refers to the use of a well-known person to advertise products.
选项：
A:对
B:错
答案: 【错】

3、判断题：
Product launch happens when products are used in films or TV programmes.
选项：
A:错
B:对
答案: 【错】

4、判断题：
Product circle refers to the length of time people continue to buy a product.
选项：
A:错
B:对
答案: 【错】

5、判断题：
Product launce is the introduction of a product to the marke.
选项：
A:对
B:错
答案: 【对】

6、单选题：

__________ is the name given to a product by the company that makes it. ( )

选项：
A:brand name
B:brand stretching
C:brand awareness
D:brand image
答案: 【brand name】

7、单选题：

__________ is the practice of using an existing name on another type of product. ()

选项：
A:brand stretching
B:brand name
C:brand image
D:brand awareness
答案: 【brand stretching】

8、单选题：

____________ refers to the ideas and beliefs people have about a brand. ( )

选项：
A:brand awareness
B:brand name
C:brand stretching
D:brand image
答案: 【brand image】

9、单选题：

_____________  refers to the tendency to always buy a particular brand. ( )

选项：
A:brand stretching
B:brand awareness
C:brand image
D:brand loyalty
答案: 【brand loyalty】

10、单选题：

_______________ shows how familiar people are with a brand. ( )

选项：
A:brand awareness
B:brand loyalty
C:brand stretching
D:brand image
答案: 【brand awareness】

第八章 单元测试

1、判断题：
In marketing mix, promotion focuses on setting prices that are attractive to particular groups of customers (segments) and that are profitable for the company.
选项：
A:错
B:对
答案: 【错】

2、判断题：
In a book of marketing, Chapter of “channels of distribution” focuses on ways in which products and services get to their intended markets.
选项：
A:对
B:错
答案: 【对】

3、判断题：
Marketing begins long before a product hits the shelf.
选项：
A:对
B:错
答案: 【对】

4、判断题：
Customer solution means distributing the product in the way most suitable for each type of customer.
选项：
A:错
B:对
答案: 【错】

5、判断题：
Customers are informed about products through advertising, sales literature and so on, but customers also communicate with the seller.
选项：
A:对
B:错
答案: 【对】

6、单选题：

In marketing mix, _________ refers to finding suitable distribution channels to reach these customer groups. ( )

选项：
A:Price
B:Place
C:Product
D:Promotion
答案: 【Place】

7、单选题：

In marketing mix, ________ ferers to what the business or profit organization offers to its prospective customers or clients.

选项：
A:Price
B:Promotion
C:Place
D:Product
答案: 【Product】

第九章 单元测试

1、判断题：
Advertising is a form of communication used to help sell products and services.
选项：
A:对
B:错
答案: 【对】

2、判断题：
One function of advertising is to provide constant reminders and reinforcements to produce the consumers’ desire.
选项：
A:错
B:对
答案: 【对】

3、判断题：
If a celebrity endorses a product, they talks about the benefits and drawbacks of the products in advertisements.
选项：
A:对
B:错
答案: 【错】

4、判断题：
Advertising on the Internet takes a variety of forms, like buttons, banners, animations, and pop-ups.
选项：
A:错
B:对
答案: 【对】

5、判断题：
Advertising done at the place where a product is sold is called poster advertising.
选项：
A:错
B:对
答案: 【错】

6、单选题：

Billboards, those large signs used for advertising, are often called ______ in British English.  ( )

选项：
A:hoardings
B:commercials
C:slogans
D:leaflets
答案: 【hoardings】

7、单选题：

Manufacturers of toiletries and cosmetics frequently offer free ______ for customers to try out their new products. ( )

选项：
A:slogans
B:samples
C:commercials
D:posters
答案: 【samples】

8、单选题：

Outdoor advertising is growing rapidly because the cost of TV ______ has risen dramatically. ( )

选项：
A:research
B:publicity
C:commercials
D:endorsement
答案: 【commercials】

9、单选题：

We can’t take a(n) ________ on new product without taking all into account. ( )

选项：
A:advantage
B:gamble
C:chance
D:danger
答案: 【gamble】

10、单选题：

The students possess the __________ that they can make a difference to their community.  ( )

选项：
A:convict
B:conviction
C:Contradiction
D:contract
答案: 【conviction】

第十章 单元测试

1、判断题：
It is very unusual these days for a company not to have a website.
选项：
A:错
B:对
答案: 【对】

2、判断题：
E-commerce has become hugely popular, for two main reasons：the widespread access to the Internet, and low price.
选项：
A:对
B:错
答案: 【错】

3、判断题：
If you want your website to get a lot of traffic, make sure you register it with all the major search engines.
选项：
A:错
B:对
答案: 【对】

4、判断题：
E-commerce is energy–saving and dematerialized. “Dematerialisation” simply means not using any materials.
选项：
A:错
B:对
答案: 【错】

5、判断题：
Since it can be difficult to judge the quality of a product, offline shopping is better than online shopping.
选项：
A:对
B:错
答案: 【错】

6、单选题：

Safebiz.com is a very successful site which gets over 2,000 ____ per day.  ( )

选项：
A:link
B:hits
C:spam
D:browser
答案: 【hits】

7、单选题：

If you want your website to get a lot of ______ , make sure you register it with all the major search engines.   ( )

选项：
A:traffic
B:spam
C:browser
D:hits
答案: 【traffic】

8、单选题：

If you save information from the Internet into one of your computer files, we say that you ______  the information.  ( )

选项：
A:download
B:hits
C:link
D:browser
答案: 【download】

9、单选题：

Tradition and culture are often at ___________ with the needs of modern life. ( )

选项：
A:variance
B:variancey
C:vary
D:variey
答案: 【variance】

10、单选题：

There is an _______ link between energy and prosperity, energy and security and energy and opportunity.  ( )

选项：
A:inherent
B:inhabitant
C:inhibitant
D:inheritance
答案: 【inherent】

第十一章 单元测试

1、判断题：
Culture is the set of values, attitudes, beliefs, and customs that distinguish one society from another.
选项：
A:对
B:错
答案: 【对】

2、判断题：
Most countries have same culture systems.
选项：
A:错
B:对
答案: 【错】

3、判断题：
Business, like all other human activities, is conducted within the context of culture
选项：
A:错
B:对
答案: 【对】

4、判断题：
One dimension of cultural difference is the degree to which the basic unit of social organization is the individual, as opposed to the group.
选项：
A:错
B:对
答案: 【对】

5、判断题：
Words may have different meanings to persons with diverse cultural backgrounds.
选项：
A:对
B:错
答案: 【对】

6、单选题：

__________ is a set of symbols used to assign and communicate meaning, which provides important clues about the cultural value of the society.  ( )

选项：
A:language
B:religion
C:literature
D:architecture
答案: 【language】

7、单选题：

Basic to every society is its __________, the overall framework that determines the roles of individuals within the society.

选项：
A:language
B:social structure
C:values
D:religion
答案: 【social structure】

8、单选题：

The company has doubled in value during his __________.   ( )

选项：
A:tenure
B:charge
C:power
D:position
答案: 【tenure】

9、单选题：

Charles’s letter was indeed published, _________ in a somewhat abbreviated form.   ( )

选项：
A:in spite
B:if
C:albeit
D:Because
答案: 【albeit】

10、单选题：

Reforms are slowly reducing ___________ inefficiency.  ( )

选项：
A:red tape
B:bureaucratic
C:leading
D:official
答案: 【bureaucratic】

第十二章 单元测试

1、判断题：
Corporate Culture can be defined as values and behaviors that contribute to the unique social and psychological environment of a company.
选项：
A:错
B:对
答案: 【对】

2、判断题：
Corporate culture determines how the business world is viewed, what is valued, who is valued in the company.
选项：
A:错
B:对
答案: 【对】

3、判断题：
On an observable level, corporate culture is shown as the specific culture of the company.
选项：
A:错
B:对
答案: 【错】

4、判断题：
On a observable level, corporate culture is only shown as visual symbols such as logos and trademarks.
选项：
A:错
B:对
答案: 【错】

5、判断题：
A corporate culture only defines the way in which an organization interacts with one another inside a company.
选项：
A:对
B:错
答案: 【错】

6、单选题：

In the six components of corporate culture, _______ refers to operating principles of daily life in the firm.

选项：
A:narrative
B:people
C:practices
D:place
答案: 【practices】

7、单选题：

In the six components of corporate culture, _______ refers to employees who are not just the most talented but also the best suited to a particular corporate culture.

选项：
A:practices
B:people
C:place
D:narrative
答案: 【people】

8、单选题：

In the six components of corporate culture, _______ refers to a unique history and the ability to explore that history and craft it into a narrative.

选项：
A:narrative
B:practices
C:people
D:place
答案: 【narrative】

9、单选题：

The crowd _____________ with enthusiasm at the sight of their favorite idol.
选项：
A:overwhelmed
B:filled
C:are full
D:exploded
答案: 【exploded】

10、单选题：

The kitchen was in _________.
选项：
A:tidiness
B:chaos
C:mess
D:dirt
答案: 【chaos】

第十三章 单元测试

1、判断题：
CSR is also known as corporate citizenship, sustainable responsible business (SRB), or corporate social performance.
选项：
A:错
B:对
答案: 【对】

2、判断题：
CSR can also help improve the perception of a company among its staff, particularly when staff can become involved through payroll giving, fund-raising activities or community volunteering.
选项：
A:对
B:错
答案: 【对】

3、判断题：
Reputations that take decades to build up cannot be ruined in hours.
选项：
A:错
B:对
答案: 【错】

4、判断题：
CSR can help build customer loyalty based on distinctive ethical values.
选项：
A:错
B:对
答案: 【对】

5、判断题：
A company performing good practice CSR will not be scrutinized by the government.
选项：
A:错
B:对
答案: 【错】

6、单选题：

Our company does nothing illegal. We are very _____.

选项：
A:selfless
B:fair
C:integrity
D:law-abiding
答案: 【law-abiding】

7、单选题：

We’ve got ______ which is used in countries where it is difficult to do business without offering bribes.
选项：
A:industrial espionage
B:a slush fund
C:a bribe
D:a confidentiality agreement
答案: 【a slush fund】

8、单选题：

Their car looked so much like our new model. We suspect _____.
选项：
A:a slush fund
B:a bribe
C:industrial espionage
D:a confidentiality agreement
答案: 【industrial espionage】

9、单选题：

The problems ___________ the new government were enormous.
选项：
A:confront with
B:confronting
C:confront
D:confronted
答案: 【confronting】

10、单选题：

His hard work will eventually take its_________ on his health.

选项：
A:risk
B:danger
C:toll
D:harm
答案: 【toll】

第十四章 单元测试

1、判断题：
The purchasing behaviour of consumers can be described as their buying habits.
选项：
A:错
B:对
答案: 【对】

2、判断题：
Income distribution is a term used by economists to describe how wealth is shared in a country.
选项：
A:对
B:错
答案: 【对】

3、判断题：
During the past two decades, many governments have adopted free-market economic systems, vastly increasing their own productive potential and creating numerous new opportunities for international trade and investment.
选项：
A:对
B:错
答案: 【对】

4、判断题：
For big corporation in developed countries, they don’t need a foreign market to extend their business.
选项：
A:对
B:错
答案: 【错】

5、判断题：
Infrastructures are very important as they make it possible for a company to advertise, communicate with customers and suppliers and also transport their goods around the country.
选项：
A:对
B:错
答案: 【对】

6、单选题：

Because of tight ____________ company profits could not be taken out of the country.

选项：
A:political stability
B:monetary regulation
C:economic situation
D:government bureaucracy
答案: 【monetary regulation】

7、单选题：

Red tape and other examples of _________ hinder a company’s entry into a market.

选项：
A:monetary regulation
B:political stability
C:government bureaucracy
D:economic situation
答案: 【government bureaucracy】

8、单选题：

The country is attractive to exporters because it has enjoyed __________ for the last 50 yeas.

选项：
A:monetary regulation
B:political stability
C:economic situation
D:government bureaucracy
答案: 【political stability】

9、单选题：

Our culture is __________ with television and advertising.

选项：
A:full
B:covered
C:busy
D:saturated
答案: 【saturated】

10、单选题：

I tried to ___________ the house while he was describing it.

选项：
A:visualize
B:assess
C:visit
D:predict
答案: 【visualize】

第十五章 单元测试

1、判断题：
In the 21st century customers are generally categorized into two types:an entrepreneur or trader and an end user or ultimate customer.
选项：
A:对
B:错
答案: 【对】

2、判断题：
Customers are the foundation of any business, without which a business simply wouldn’t exist.
选项：
A:错
B:对
答案: 【对】

3、判断题：
Customer Service is the service provided to customers during a purchase.
选项：
A:错
B:对
答案: 【错】

4、判断题：
Employees are nor customers.
选项：
A:错
B:对
答案: 【错】

5、判断题：
Customers not only buy products or services but buy buy good feelings and solutions to problems.
选项：
A:错
B:对
答案: 【对】

6、单选题：

Although they charge _______, there is no doubt that their services offer value for money.
选项：
A:high prices
B:high cost
C:high requirements
D:high money
答案: 【high prices】

7、单选题：

The work is very complex, so it’s very hard to calculate ______ exactly. However, we will try to produce the most competitive estimate we can.
选项：
A:requirements
B:money
C:cost
D:prices
答案: 【cost】

8、单选题：

We have decided to ______ our range of services by including accounting and auditing among the things we do.

选项：
A:extend
B:charge
C:organize
D:meet
答案: 【extend】

9、单选题：

The shrimps were delicious. ___________, the eggplant was excellent.
选项：
A:Likely
B:Likewise
C:Alike
D:similar
答案: 【Likewise】

10、单选题：

We should __________ on every chance we get to improve our English.

选项：
A:make use
B:utilise
C:take advantage
D:capitalize
答案: 【capitalize】

第十六章 单元测试

1、判断题：
“Do what you do best and outsource the rest” has become an internationally recognized business tagline.
选项：
A:错
B:对
答案: 【对】

2、判断题：
A particularly strong reason to outsource involves a shortage of a critical resource.
选项：
A:错
B:对
答案: 【对】

3、判断题：
Overhead costs of performing a particular back-office function are extremely high. This expenditure could be avoided by contracting with a third party.
选项：
A:对
B:错
答案: 【对】

4、判断题：
Since you will be turning over part of the operations of your business to another company, you will now be tied to the financial well-being of that company.
选项：
A:对
B:错
答案: 【对】

5、判断题：
If you outsource part of your operations, morale may be encouraged in the remaining work force.
选项：
A:错
B:对
答案: 【错】

6、单选题：
_________ outsourcing is the process by which a company contracts another company to provide particular services.
选项：
A:Management
B:Service
C:Manufacture
D:Operation
答案: 【Service】

7、单选题：
They are signing shorter contracts, too. But still, they need to think harder about what is their core business, and what is _________
选项：
A:outside
B:peripheral
C:important
D:basic
答案: 【peripheral】

8、单选题：

We will maintain the ____________ of your information.
选项：
A:confidential
B:confidentiality
C:safe
D:secret
答案: 【confidentiality】

9、单选题：

In customer ___________ situations, the firm knows when the relationship is over.

选项：
A: retention
B:satisfaction
C:service
D:loyalty
答案: 【 retention】

10、单选题：

Can you quote us on a few options so we can see what will be the best balance of cost and ________ for us?

选项：
A:overhead
B:energy
C:outlay
D:money
答案: 【outlay】

第十七章 单元测试

1、判断题：
Franchising can be described as a “business marriage” between a franchisee and a franchisor.
选项：
A:对
B:错
答案: 【对】

2、判断题：
The right to the franchise is sold by the franchisor to the franchisee for an initial sum of money, often called the up-front entry fee, or franchise fee.
选项：
A:对
B:错
答案: 【对】

3、判断题：
Franchisors will have to share profits with the franchisees. They receives only a small percentage of the enterprise’s revenue in the form of a franchise fee.
选项：
A:错
B:对
答案: 【错】

4、判断题：
The franchisor is responsible for providing the product and the distributor is then able to sell the product on with a managemnt franchise.
选项：
A:对
B:错
答案: 【错】

5、判断题：

Management franchise would be ideal for somebody with previous managing experience as it allows individuals with transferable skills to really take ownership of a business and lead it to success.

选项：
A:错
B:对
答案: 【对】

6、单选题：

With the rapid advancement of modern communication and information technology, ____________ of network economy has been formed.

选项：
A:rudiment
B:structure
C:net
D:situation
答案: 【rudiment】

7、单选题：

The Society is not ___________ with any political party.

选项：
A:owned
B:attached
C:affiliated
D:belong
答案: 【affiliated】

8、单选题：

I lived on about $5,000 a year from the __________ on my book.

选项：
A:royalties
B:overhead
C:cost
D:fees
答案: 【royalties】

9、单选题：

The trainees will then be paired ___________ experienced managers.

选项：
A:to
B:with
C:at
D:on
答案: 【with】

10、单选题：

The airline’s insurer is _________ for damages to the victims’ families.
选项：
A:legal
B:desired
C:liable
D:likely
答案: 【liable】

第十八章 单元测试

1、判断题：
A merger describes two firms, one apparently stronger than the other,  joining forces to move forward as a single new entity.
选项：
A:对
B:错
答案: 【错】

2、判断题：
Horizontal merger can create a larger business with greater market share and substantial market power and might enable the merged entity to raise prices by reducing output unilaterally.
选项：
A:错
B:对
答案: 【对】

3、判断题：
The 1998 merger of Daimler-Benz and Chrysler is considered a vertical merger.
选项：
A:对
B:错
答案: 【错】

4、判断题：
The acquisition is time efficient growth strategy which helps the company to acquire the core competencies and resources which are not currently available.
选项：
A:对
B:错
答案: 【对】

5、判断题：
Although the buyer acquires all assets and liabilities in a stock purchase, it may contractually allocate unwanted liabilities to the seller by selling them back to the seller.
选项：
A:对
B:错
答案: 【对】

6、单选题：

__________happens when a company’s top executives buy the company they work for.
选项：
A:Acquisition
B:MBI
C:MBO
D:Merger
答案: 【MBO】

7、单选题：

_________ refers to a situation in which someone has to leave their job, because they are no longer needed.

选项：
A:Redundancy
B:Acquisition
C:Merger
D:Surplus
答案: 【Redundancy】

8、单选题：

___________ is a business activity in which two or more companies have invested together.

选项：
A:Mergers
B:Conglomorate
C:Joint vernture
D:Acquisition
答案: 【Joint vernture】

9、单选题：

Their economy ________ under the weight of United Nations sanctions.
选项：
A:destroyed
B:crumbled
C:broke
D:damaged
答案: 【crumbled】

10、单选题：

The organization hopes to continuously _________ and develop relations with other developing countries.

选项：
A:intensify
B:consolidate
C:establish
D: form
答案: 【consolidate】

第十九章 单元测试

1、判断题：
A bar chart or bar graph is a chart that uses vertical bars.
选项：
A:错
B:对
答案: 【错】

2、判断题：
Bar charts are particularly good for making comparisons.
选项：
A:错
B:对
答案: 【对】

3、判断题：
Line graphs are those that use lines or curves. They have an X-axis and Y-axis.
选项：
A:对
B:错
答案: 【对】

4、判断题：
As a result is used to introduce a summary.
选项：
A:对
B:错
答案: 【错】

5、判断题：
Furthermore is used to to introduce an additional idea
选项：
A:错
B:对
答案: 【对】

6、单选题：

Which one of the four expressions has different meaning with the other three?

选项：
A:in summary
B:to conclude
C:in conclusion
D:in contrast
答案: 【in contrast】

7、单选题：

Which one of the four words has different meaning with the other three?

选项：
A:slump
B:edge down
C:plummet
D:tumble
答案: 【edge down】

8、单选题：

Which one of the four words has different meaning with the other three?
选项：
A:slide
B:Soar
C:leap
D:rocket
答案: 【slide】

9、单选题：

Which of the following words shows a repeated change?

选项：
A:fluctuation
B:recover
C:level off
D:plummet
答案: 【fluctuation】

10、单选题：

Which of the following words shows a fairly steady movement?
选项：
A:plummet
B:recover
C:level off
D:fluctuation
答案: 【level off 】

第二十章 单元测试

1、判断题：
Electronic mail. often abbreviated as email or e-mail, is a method of exchanging digital messages, designed primarily for human use.
选项：
A:对
B:错
答案: 【对】

2、判断题：
The primary differences between a resume and a curriculum vitae are length, what is included, and what each is used for.
选项：
A:错
B:对
答案: 【对】

3、判断题：
A resume usually contains many pages introducing your experience and skills., chronologically.
选项：
A:错
B:对
答案: 【错】

4、判断题：
In a email writing, Bcc line can be used for recipients you don’t want other people to know.
选项：
A:对
B:错
答案: 【对】

5、判断题：
A good subject in a email may make difference between your email being opened promptly or sinking into the bottomless pit of unopened emails.
选项：
A:对
B:错
答案: 【对】

6、单选题：

In a formal business email, which salutation can you use if you know the name of the contact?  ( )

选项：
A:Dear Sir
B:Dear Tom
C:Dear Mr. Smith
D:Hi, Tom
答案: 【Dear Mr. Smith】

7、单选题：

With the principle of ________ when writing emails, you have to use exact word and clear structure to avoid some unnecessary trouble caused by misunderstanding of the email.

选项：
A:completeness
B:clearness
C:courtesy
D:conciseness
答案: 【clearness】

8、单选题：

With the principle of ________ when writing emails, you should not include a lot of different topics in one email. Keep the email focus on only one or two points. ( )

选项：
A:conciseness
B:courtesy
C:clearness
D:completeness
答案: 【conciseness】

9、单选题：

Which should not included in the heading of a memo? ( )

选项：
A:date
B:subject
C:detailed tasks
D:recipient
答案: 【detailed tasks】

10、单选题：

Agenda should be composed __________ the meeting. ( )

选项：
A:after
B:during
C:before
D:Any time is OK
答案: 【before】