2021知到答案 电子商务英语 最新智慧树满分章节测试答案

资源下载
下载价格5

第一章 单元测试

1、单选题:
Which of the following refers to any disparity in relevant market information among parties in a transaction?
选项:
A:unfair competitive advantage
B:dynamic pricing
C:information asymmetry
D:imperfect competition
答案: 【information asymmetry】

2、单选题:
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
选项:
A:The larger the audience reached, the less rich the message
B:The smaller the audience reached, the less rich the message
C:Marketing messages had little richness
D:Richness was unrelated to reach
答案: 【The larger the audience reached, the less rich the message】

3、单选题:
Which of the following is not a unique feature of e-commerce technology?
选项:
A:richness
B:social technology
C:information asymmetry
D:interactivity
答案: 【information asymmetry】

4、单选题:
E-commerce is available just about everywhere and anytime. This is known as:
选项:
A:richness
B:information density
C:ubiquity
D:reach
答案: 【ubiquity】

5、判断题:
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
选项:
A:错
B:对
答案: 【对】

6、判断题:
Cost transparency refers to the ease with which consumers can find out the variety of prices in a market
选项:
A:对
B:错
答案: 【错】

7、多选题:
The unique features of e-commerce technology include:
选项:
A:Specific standards
B:Richness
C:Global Reach
D:Ubiquity
答案: 【Richness;Global Reach;Ubiquity】

8、多选题:
The growth of social e-commerce is driven by_________.
选项:
A:integrated social commerce tools
B:sharing of products, services, and content on social accounts
C:network notification
D:social sign-on
答案: 【integrated social commerce tools;sharing of products, services, and content on social accounts;network notification;social sign-on】

9、单选题:
Which of the following is a leading platform for social e-commerce?
选项:
A:Wikipedia
B:Facebook
C:eBay
D:Amazon
答案: 【Facebook】

10、单选题:
Which type of e-commerce generated the largest revenue?
选项:
A:M-commerce
B:C2C
C:B2C
D:B2B
答案: 【B2B】

11、多选题:
Economists early visions about e-commerce include_________
选项:
A:disintermediation
B:Consumers are not price sensitive
C:a nearly perfect competitive
D:Information asymmetry would be greatly reduced
答案: 【disintermediation;a nearly perfect competitive;Information asymmetry would be greatly reduced】

12、单选题:
Which of the following is not a characteristic of a perfect competitive market?
选项:
A:Customers have access to all relevant information worldwide
B:Price, cost, and quality information are equally distributed
C:A nearly infinite set of suppliers compete against one another
D:It is highly regulated
答案: 【It is highly regulated】

13、单选题:
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
选项:
A:friction-free commerce
B:a nearly perfect information marketspace
C:disintermediation
D:fast follower advantage
答案: 【fast follower advantage】

14、多选题:
The Reinvention period is characterized by_________.
选项:
A:local economy
B:user-generated content
C:viral marketing
D:disintermediation
答案: 【local economy;user-generated content;viral marketing】

15、单选题:
The early years of e-commerce are considered:
选项:
A:a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses
B:the most promising time in history for the successful implementation of first mover advantages
C:an economist’s dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted
D:a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year
答案: 【a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year】

16、多选题:
The unique features of e-commerce technology include:
选项:
A:Specific standards
B:Richness
C:Ubiquity
D:Global Reach
答案: 【Richness;Ubiquity;Global Reach】

17、多选题:
The growth of social e-commerce is driven by_________.
选项:
A:social sign-on
B:integrated social commerce tools
C:network notification
D:sharing of products, services, and content on social accounts
答案: 【social sign-on;integrated social commerce tools;network notification;sharing of products, services, and content on social accounts】

18、多选题:
Economists early visions about e-commerce include_________
选项:
A:disintermediation
B:Information asymmetry would be greatly reduced
C:Consumers are not price sensitive
D:a nearly perfect competitive
答案: 【disintermediation;Information asymmetry would be greatly reduced;a nearly perfect competitive】

19、多选题:
The Reinvention period is characterized by_________.
选项:
A:viral marketing
B:disintermediation
C:user-generated content
D:local economy
答案: 【viral marketing;user-generated content;local economy】

20、多选题:
The growth of social e-commerce is driven by_________.
选项:
A:integrated social commerce tools
B:social sign-on
C:sharing of products, services, and content on social accounts
D:network notification
答案: 【integrated social commerce tools;social sign-on;sharing of products, services, and content on social accounts;network notification】

21、多选题:
The unique features of e-commerce technology include:
选项:
A:Global Reach
B:Specific standards
C:Richness
D:Ubiquity
答案: 【Global Reach;Richness;Ubiquity】

22、多选题:
Economists early visions about e-commerce include_________
选项:
A:Information asymmetry would be greatly reduced
B:Consumers are not price sensitive
C:disintermediation
D:a nearly perfect competitive
答案: 【Information asymmetry would be greatly reduced;disintermediation;a nearly perfect competitive】

23、多选题:
The Reinvention period is characterized by_________.
选项:
A:user-generated content
B:disintermediation
C:viral marketing
D:local economy
答案: 【user-generated content;viral marketing;local economy】

24、多选题:
The growth of social e-commerce is driven by_________.
选项:
A:sharing of products, services, and content on social accounts
B:network notification
C:social sign-on
D:integrated social commerce tools
答案: 【sharing of products, services, and content on social accounts;network notification;social sign-on;integrated social commerce tools】

25、多选题:
Economists early visions about e-commerce include_________
选项:
A:Information asymmetry would be greatly reduced
B:Consumers are not price sensitive
C:a nearly perfect competitive
D:disintermediation
答案: 【Information asymmetry would be greatly reduced;a nearly perfect competitive;disintermediation】

26、多选题:
The Reinvention period is characterized by_________.
选项:
A:local economy
B:disintermediation
C:viral marketing
D:user-generated content
答案: 【local economy;viral marketing;user-generated content】

第二章 单元测试

1、判断题:
An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform.
选项:
A:错
B:对
答案: 【对】

2、单选题:
Which of the following is an example of the affiliate revenue model?
选项:
A:JD
B:QQ music
C:Amazon
D:eBay
答案: 【Amazon】

3、单选题:
Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?
选项:
A:$6.6 billion
B:$25 billion
C:$5 billion
D:$165 billion
答案: 【$5 billion】

4、单选题:
All of the following can be considered a direct or indirect competitor of Amazon except:
选项:
A:Apple’s iTunes Store
B:Walmart
C:Priceline
D:eBay
答案: 【Priceline】

5、单选题:
All of the following may lead to a competitive advantage except:
选项:
A:less expensive suppliers
B:fewer products
C:better employees
D:superior products
答案: 【fewer products】

6、判断题:
The single most important element of a business model is the management team responsible for making the model work.
选项:
A:错
B:对
答案: 【对】

7、判断题:
Cooperation with key opinion leaders(KOL) has become the most popular marketing strategy for social media platforms and advertisers in China.
选项:
A:对
B:错
答案: 【对】

8、单选题:
Which of the following is an example of a company using the content provider model?
选项:
A:Netflix
B:Dell
C:Priceline
D:eBay
答案: 【Netflix】

9、单选题:
Which of the following is not a variation of the e-tailer business model?
选项:
A:virtual merchant
B:bricks-and-clicks
C:market creator
D:manufacturer-direct
答案: 【market creator】

10、多选题:
Which of the following belong to major types of e-tailers?
选项:
A:Community providers
B:bricks-and- clicks
C:manufacturer-direct
D:virtual merchant
答案: 【bricks-and- clicks;manufacturer-direct;virtual merchant】

11、多选题:
Service providers trade _________ for revenue.
选项:
A:Knowledge
B:Products
C:Expertise
D:Capabilities
答案: 【Knowledge;Expertise;Capabilities】

12、判断题:
On-demand service companies are characterized by the free sharing of resources between the company and consumers.
选项:
A:对
B:错
答案: 【错】

13、单选题:
A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.
选项:
A:e-distributor
B:private industrial network
C:exchange
D:industry consortia
答案: 【private industrial network】

14、多选题:
Which of the following companies are examples of industry consortia?
选项:
A:Grainger
B:Ariba
C:Schaeffler
D:Bosch
答案: 【Schaeffler;Bosch】

15、多选题:
Which of the following are true for Walmart’s network?
选项:
A:It is one of the largest private industrial networks in the world
B:one of the largest private industrial networks in the world
C:monitor the actual inventory level of their goods
D:monitor the sales of their goods
答案: 【It is one of the largest private industrial networks in the world;one of the largest private industrial networks in the world;monitor the actual inventory level of their goods;monitor the sales of their goods】

16、多选题:
Which of the following belong to major types of e-tailers?
选项:
A:manufacturer-direct
B:bricks-and- clicks
C:Community providers
D:virtual merchant
答案: 【manufacturer-direct;bricks-and- clicks;virtual merchant】

17、多选题:
Service providers trade _________ for revenue.
选项:
A:Knowledge
B:Capabilities
C:Products
D:Expertise
答案: 【Knowledge;Capabilities;Expertise】

18、多选题:
Which of the following companies are examples of industry consortia?
选项:
A:Grainger
B:Ariba
C:Bosch
D:Schaeffler
答案: 【Bosch;Schaeffler】

19、多选题:
Which of the following are true for Walmart’s network?
选项:
A:one of the largest private industrial networks in the world
B:monitor the sales of their goods
C:monitor the actual inventory level of their goods
D:It is one of the largest private industrial networks in the world
答案: 【one of the largest private industrial networks in the world;monitor the sales of their goods;monitor the actual inventory level of their goods;It is one of the largest private industrial networks in the world】

20、多选题:
Which of the following are true for Walmart’s network?
选项:
A:monitor the sales of their goods
B:one of the largest private industrial networks in the world
C:It is one of the largest private industrial networks in the world
D:monitor the actual inventory level of their goods
答案: 【monitor the sales of their goods;one of the largest private industrial networks in the world;It is one of the largest private industrial networks in the world;monitor the actual inventory level of their goods】

21、多选题:
Which of the following belong to major types of e-tailers?
选项:
A:bricks-and- clicks
B:virtual merchant
C:Community providers
D:manufacturer-direct
答案: 【bricks-and- clicks;virtual merchant;manufacturer-direct】

22、多选题:
Service providers trade _________ for revenue.
选项:
A:Capabilities
B:Knowledge
C:Expertise
D:Products
答案: 【Capabilities;Knowledge;Expertise】

23、多选题:
Which of the following belong to major types of e-tailers?
选项:
A:Community providers
B:virtual merchant
C:manufacturer-direct
D:bricks-and- clicks
答案: 【virtual merchant;manufacturer-direct;bricks-and- clicks】

24、多选题:
Which of the following are true for Walmart’s network?
选项:
A:It is one of the largest private industrial networks in the world
B:monitor the sales of their goods
C:one of the largest private industrial networks in the world
D:monitor the actual inventory level of their goods
答案: 【It is one of the largest private industrial networks in the world;monitor the sales of their goods;one of the largest private industrial networks in the world;monitor the actual inventory level of their goods】

第三章 单元测试

1、判断题:
A roughly equal percentage of men and women use the Internet today.
选项:
A:对
B:错
答案: 【对】

2、多选题:
Consumer behavior is the study of how individuals, groups, and organizations_______goods, services, ideas, or experiences to satisfy their needs and wants.
选项:
A:Buy
B:Use
C:Dispose of
D:Select
答案: 【Buy;Use;Dispose of;Select】

3、判断题:
Chinese Singles’ Day shopping festival is a successful application of FOMO.
选项:
A:错
B:对
答案: 【对】

4、多选题:
A consumer’s buying behavior is influenced by independent demographic variables which include __________.
选项:
A:Social factors
B:Cultural factors
C:Marketing campaigns
D:Psychological factors
答案: 【Social factors;Cultural factors;Psychological factors】

5、单选题:
______occurs when a competitor clicks on search engine results and ads, forcing the advertiser to pay for the click even though the click is not justified.
选项:
A:Click fraud
B:Link farm
C:Ad Blocking
D:Bidding process
答案: 【Click fraud】

6、多选题:
How can a business optimize its website?
选项:
A:Carefully choose key words used on the Web pages
B:make a high bid in the SEM auction
C:design the site to be easily recognized and read by the search engine
D:update content frequently
答案: 【Carefully choose key words used on the Web pages;design the site to be easily recognized and read by the search engine;update content frequently】

7、多选题:
Both________ and _________ are the main things that determine your performance in the auction.
选项:
A:Topic of your website
B:Quality score
C:Brand
D:The maximum CPC
答案: 【Quality score;The maximum CPC】

8、判断题:
Organic search results depends on a biased algorithm.
选项:
A:错
B:对
答案: 【错】

9、判断题:
Amazon Associates Program is a private industrial networks.
选项:
A:对
B:错
答案: 【错】

10、判断题:
Context advertising is based on a pay-per-click basis.
选项:
A:错
B:对
答案: 【对】

11、单选题:
Advertising networks allow advertisers target specific customers based on the profile of the audience viewing the content. This is called __________.
选项:
A:context advertising
B:viral advertising
C:seach engine optimization
D:personalized advertising
答案: 【personalized advertising】

12、单选题:
Which of the following is NOT one of advertising networks’ functions?
选项:
A:Collect and share data with businesses.
B:Create a network of both publishers and advertisers and place relevant/personalized ads on publishers.
C:Handle the money involved.
D:Design advertisement.
答案: 【Design advertisement.】

13、判断题:
Rich Media Ads are also the least effective and the lowest cost form of online marketing.
选项:
A:错
B:对
答案: 【错】

14、判断题:
Rich Media Ads are far more effective than simple banner ads.
选项:
A:错
B:对
答案: 【对】

15、判断题:
Compared with other ad formats, sponsorships are not in an overtly commercial manner.
选项:
A:错
B:对
答案: 【对】

16、多选题:
Consumer behavior is the study of how individuals, groups, and organizations_______goods, services, ideas, or experiences to satisfy their needs and wants.
选项:
A:Select
B:Dispose of
C:Use
D:Buy
答案: 【Select;Dispose of;Use;Buy】

17、多选题:
A consumer’s buying behavior is influenced by independent demographic variables which include __________.
选项:
A:Cultural factors
B:Social factors
C:Psychological factors
D:Marketing campaigns
答案: 【Cultural factors;Social factors;Psychological factors】

18、多选题:
How can a business optimize its website?
选项:
A:make a high bid in the SEM auction
B:update content frequently
C:design the site to be easily recognized and read by the search engine
D:Carefully choose key words used on the Web pages
答案: 【update content frequently;design the site to be easily recognized and read by the search engine;Carefully choose key words used on the Web pages】

19、多选题:
Both________ and _________ are the main things that determine your performance in the auction.
选项:
A:Brand
B:The maximum CPC
C:Quality score
D:Topic of your website
答案: 【The maximum CPC;Quality score】

20、多选题:
Consumer behavior is the study of how individuals, groups, and organizations_______goods, services, ideas, or experiences to satisfy their needs and wants.
选项:
A:Buy
B:Use
C:Select
D:Dispose of
答案: 【Buy;Use;Select;Dispose of】

21、多选题:
A consumer’s buying behavior is influenced by independent demographic variables which include __________.
选项:
A:Cultural factors
B:Psychological factors
C:Marketing campaigns
D:Social factors
答案: 【Cultural factors;Psychological factors;Social factors】

22、多选题:
How can a business optimize its website?
选项:
A:Carefully choose key words used on the Web pages
B:make a high bid in the SEM auction
C:update content frequently
D:design the site to be easily recognized and read by the search engine
答案: 【Carefully choose key words used on the Web pages;update content frequently;design the site to be easily recognized and read by the search engine】

23、多选题:
Consumer behavior is the study of how individuals, groups, and organizations_______goods, services, ideas, or experiences to satisfy their needs and wants.
选项:
A:Use
B:Buy
C:Select
D:Dispose of
答案: 【Use;Buy;Select;Dispose of】

24、多选题:
Consumer behavior is the study of how individuals, groups, and organizations_______goods, services, ideas, or experiences to satisfy their needs and wants.
选项:
A:Dispose of
B:Buy
C:Use
D:Select
答案: 【Dispose of;Buy;Use;Select】

第四章 单元测试

1、多选题:
Which of the following are social marketing players?
选项:
A:Taobao
B:Tik Tok (抖音)
C:Pinterest
D:RED (小红书)
答案: 【Tik Tok (抖音);Pinterest;RED (小红书)】

2、判断题:
Social marketing strengthens the brand and drives sales by having conversation with customers.
选项:
A:对
B:错
答案: 【对】

3、单选题:
Which of the following is the online version of word-of-mouth advertising?
选项:
A:Viral marketing
B:Search engine marketing
C:Mobile marketing
D:Local marketing
答案: 【Viral marketing】

4、多选题:
The movie Ne Zha applied the following viral marketing strategies:______.
选项:
A:created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.
B:Many stars also forwarded posts about the movie and even cosplayed Ne Zha.
C:Good quality of the movie led to positive comments on Douban
D:there are numerous moments in the movie that were deeply resonant.
答案: 【created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.;Many stars also forwarded posts about the movie and even cosplayed Ne Zha.;Good quality of the movie led to positive comments on Douban;there are numerous moments in the movie that were deeply resonant.】

5、单选题:
________ refers to a more or less stable group of fans who are engaged and communicating with one another over a substantial period of time.
选项:
A:amplification
B:community
C:barnd strength
D:fan acquisition
答案: 【community】

6、多选题:
Marketers have a number of tactics to build communities, including
选项:
A:free gifts for bringing in new members.
B:inside information on new products
C:price discount for loyalty
D:guidance and recommendations for customers
答案: 【free gifts for bringing in new members.;inside information on new products;price discount for loyalty;guidance and recommendations for customers】

7、判断题:
The “always on, always with us”nature of smartphones greatly shortens the time available for marketing materials.
选项:
A:对
B:错
答案: 【错】

8、判断题:
2)The more people use their mobile devices to search for and obtain local services, the more opportunities there are for marketers to send targeted messages to consumers at just the right moment, at just the right location, and in just the right way.
选项:
A:对
B:错
答案: 【对】

9、单选题:
Which of the following accounts for the most mobile ad spending?
选项:
A:video ads
B:display ads
C:search engine advertising
D:SMS text messages
答案: 【search engine advertising】

10、判断题:
Chinese people primarily use mobile devices for shopping or buying.
选项:
A:错
B:对
答案: 【错】

11、单选题:
Which of the following is the most popular mobile marketing format?
选项:
A:display advertising
B:search engine advertising
C:mobile messaging
D:video advertising
答案: 【search engine advertising】

12、判断题:
Display advertising has the largest size of mobile marketing expenditures.
选项:
A:对
B:错
答案: 【错】

13、单选题:
Friend-finder services answer the question of __________.
选项:
A:Where is my child?
B:How am I doing in jogging?
C:Where are you? Where’s the crowd?
D:What’s the best restaurant in the neighborhood?
答案: 【Where are you? Where’s the crowd?】

14、判断题:
Local marketing is based on the marketing theory—demographic segmentation.
选项:
A:对
B:错
答案: 【错】

15、多选题:
The GPS receivers in the smartphones along with other techniques, meant that a user’s location could be fairly well known by _________.
选项:
A:cell phone manufacturers
B:Marketers
C:telecom carriers
D:service providers
答案: 【cell phone manufacturers;Marketers;telecom carriers;service providers】

16、多选题:
Which of the following are social marketing players?
选项:
A:RED (小红书)
B:Pinterest
C:Tik Tok (抖音)
D:Taobao
答案: 【RED (小红书);Pinterest;Tik Tok (抖音)】

17、多选题:
Marketers have a number of tactics to build communities, including
选项:
A:guidance and recommendations for customers
B:inside information on new products
C:price discount for loyalty
D:free gifts for bringing in new members.
答案: 【guidance and recommendations for customers;inside information on new products;price discount for loyalty;free gifts for bringing in new members.】

18、多选题:
The GPS receivers in the smartphones along with other techniques, meant that a user’s location could be fairly well known by _________.
选项:
A:telecom carriers
B:Marketers
C:service providers
D:cell phone manufacturers
答案: 【telecom carriers;Marketers;service providers;cell phone manufacturers】

19、多选题:
Which of the following are social marketing players?
选项:
A:Pinterest
B:Taobao
C:Tik Tok (抖音)
D:RED (小红书)
答案: 【Pinterest;Tik Tok (抖音);RED (小红书)】

20、多选题:
The movie Ne Zha applied the following viral marketing strategies:______.
选项:
A:created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.
B:Many stars also forwarded posts about the movie and even cosplayed Ne Zha.
C:there are numerous moments in the movie that were deeply resonant.
D:Good quality of the movie led to positive comments on Douban
答案: 【created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.;Many stars also forwarded posts about the movie and even cosplayed Ne Zha.;there are numerous moments in the movie that were deeply resonant.;Good quality of the movie led to positive comments on Douban】

21、多选题:
Marketers have a number of tactics to build communities, including
选项:
A:inside information on new products
B:guidance and recommendations for customers
C:price discount for loyalty
D:free gifts for bringing in new members.
答案: 【inside information on new products;guidance and recommendations for customers;price discount for loyalty;free gifts for bringing in new members.】

22、多选题:
The GPS receivers in the smartphones along with other techniques, meant that a user’s location could be fairly well known by _________.
选项:
A:Marketers
B:cell phone manufacturers
C:service providers
D:telecom carriers
答案: 【Marketers;cell phone manufacturers;service providers;telecom carriers】

23、多选题:
Which of the following are social marketing players?
选项:
A:Pinterest
B:RED (小红书)
C:Taobao
D:Tik Tok (抖音)
答案: 【Pinterest;RED (小红书);Tik Tok (抖音)】

24、多选题:
The movie Ne Zha applied the following viral marketing strategies:______.
选项:
A:Many stars also forwarded posts about the movie and even cosplayed Ne Zha.
B:Good quality of the movie led to positive comments on Douban
C:there are numerous moments in the movie that were deeply resonant.
D:created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.
答案: 【Many stars also forwarded posts about the movie and even cosplayed Ne Zha.;Good quality of the movie led to positive comments on Douban;there are numerous moments in the movie that were deeply resonant.;created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.】

25、多选题:
Marketers have a number of tactics to build communities, including
选项:
A:inside information on new products
B:free gifts for bringing in new members.
C:price discount for loyalty
D:guidance and recommendations for customers
答案: 【inside information on new products;free gifts for bringing in new members.;price discount for loyalty;guidance and recommendations for customers】

26、多选题:
The GPS receivers in the smartphones along with other techniques, meant that a user’s location could be fairly well known by _________.
选项:
A:Marketers
B:cell phone manufacturers
C:telecom carriers
D:service providers
答案: 【Marketers;cell phone manufacturers;telecom carriers;service providers】

27、多选题:
The movie Ne Zha applied the following viral marketing strategies:______.
选项:
A:created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.
B:Good quality of the movie led to positive comments on Douban
C:Many stars also forwarded posts about the movie and even cosplayed Ne Zha.
D:there are numerous moments in the movie that were deeply resonant.
答案: 【created posts on Weibo with keyswords such as “国漫崛起”,“东方神话IP”which aroused audience’s patriotic sentiment.;Good quality of the movie led to positive comments on Douban;Many stars also forwarded posts about the movie and even cosplayed Ne Zha.;there are numerous moments in the movie that were deeply resonant.】

28、多选题:
Marketers have a number of tactics to build communities, including
选项:
A:guidance and recommendations for customers
B:price discount for loyalty
C:free gifts for bringing in new members.
D:inside information on new products
答案: 【guidance and recommendations for customers;price discount for loyalty;free gifts for bringing in new members.;inside information on new products】

29、多选题:
The GPS receivers in the smartphones along with other techniques, meant that a user’s location could be fairly well known by _________.
选项:
A:telecom carriers
B:cell phone manufacturers
C:service providers
D:Marketers
答案: 【telecom carriers;cell phone manufacturers;service providers;Marketers】

第五章 单元测试

1、单选题:
Virtual merchants face potentially large costs for all of the following except:
选项:
A:building and maintaining physical stores
B:building and maintaining a website
C:building an order fulfillment infrastructure
D:developing a brand name
答案: 【building and maintaining physical stores】

2、判断题:
Manufacturer-direct firms are only single-channel manufacturers.
选项:
A:错
B:对
答案: 【错】

3、多选题:
Manufacturer-direct model has following advantages___________.
选项:
A:create channel conflicts
B:give the firm complete control over its customer database
C:simplify the company’s operations
D:eliminate the need to support a wholesale and retail sales network
答案: 【give the firm complete control over its customer database;simplify the company’s operations;eliminate the need to support a wholesale and retail sales network】

4、多选题:
__________ have a network of physical stores as their primary retail channel, but also have online offerings.
选项:
A:virtual merchants
B:manufacture-direct companies
C:bricks-and-clicks companies
D:omini-channel merchants
答案: 【bricks-and-clicks companies;omini-channel merchants】

5、多选题:
Which of the following are true for big data and powerful analytics programs?
选项:
A:Intend to make consumers all into big spenders
B:to send personalized messages to customers
C:recommend products before they ask
D:make possible predictive marketing
答案: 【Intend to make consumers all into big spenders;to send personalized messages to customers;recommend products before they ask;make possible predictive marketing】

6、判断题:
Stitch Fix only relies on big data to clothing items and accessories for customers.
选项:
A:错
B:对
答案: 【错】

7、判断题:
Massive and well served SME market is one driving force of Fintech in China.
选项:
A:错
B:对
答案: 【错】

8、判断题:
Ant check later(花呗) gives credit ratings to users by leveraging users’ merchant data on the platform.
选项:
A:错
B:对
答案: 【对】

9、判断题:
Payment/remittances has the largest size of Fintech services.
选项:
A:对
B:错
答案: 【对】

10、判断题:
Ant check later(花呗) is a virtual credit card type of product that facilitates credit payments.
选项:
A:对
B:错
答案: 【对】

11、单选题:
Purchase of all travel elements are _________ offered by online travel sites.
选项:
A:content
B:customer service
C:commerce
D:community
答案: 【commerce】

12、多选题:
Consumers’ travel requirements include _________.
选项:
A:reserving
B:researching
C:planning
D:comparison shopping
答案: 【reserving;researching;planning;comparison shopping】

13、单选题:
Which of the following is not a major trend in the online recruitment services industry?
选项:
A:disintermediation
B:use of big data technologies in the hiring process
C:social recruiting
D:Millennials and GenX primarily use mobile devices to search for jobs
答案: 【disintermediation】

14、判断题:
“Passive talent” refers to people who are not actively looking for a new job.
选项:
A:对
B:错
答案: 【对】

15、判断题:
Sharing economy business model has no negative outcomes.
选项:
A:对
B:错
答案: 【错】

16、多选题:
Manufacturer-direct model has following advantages___________.
选项:
A:give the firm complete control over its customer database
B:create channel conflicts
C:eliminate the need to support a wholesale and retail sales network
D:simplify the company’s operations
答案: 【give the firm complete control over its customer database;eliminate the need to support a wholesale and retail sales network;simplify the company’s operations】

17、多选题:
__________ have a network of physical stores as their primary retail channel, but also have online offerings.
选项:
A:omini-channel merchants
B:manufacture-direct companies
C:bricks-and-clicks companies
D:virtual merchants
答案: 【omini-channel merchants;bricks-and-clicks companies】

18、多选题:
Which of the following are true for big data and powerful analytics programs?
选项:
A:to send personalized messages to customers
B:make possible predictive marketing
C:recommend products before they ask
D:Intend to make consumers all into big spenders
答案: 【to send personalized messages to customers;make possible predictive marketing;recommend products before they ask;Intend to make consumers all into big spenders】

19、多选题:
Consumers’ travel requirements include _________.
选项:
A:comparison shopping
B:planning
C:reserving
D:researching
答案: 【comparison shopping;planning;reserving;researching】

20、多选题:
Which of the following are true for big data and powerful analytics programs?
选项:
A:recommend products before they ask
B:to send personalized messages to customers
C:Intend to make consumers all into big spenders
D:make possible predictive marketing
答案: 【recommend products before they ask;to send personalized messages to customers;Intend to make consumers all into big spenders;make possible predictive marketing】

21、多选题:
Consumers’ travel requirements include _________.
选项:
A:reserving
B:researching
C:comparison shopping
D:planning
答案: 【reserving;researching;comparison shopping;planning】

22、多选题:
Manufacturer-direct model has following advantages___________.
选项:
A:simplify the company’s operations
B:eliminate the need to support a wholesale and retail sales network
C:give the firm complete control over its customer database
D:create channel conflicts
答案: 【simplify the company’s operations;eliminate the need to support a wholesale and retail sales network;give the firm complete control over its customer database】

23、多选题:
Which of the following are true for big data and powerful analytics programs?
选项:
A:make possible predictive marketing
B:recommend products before they ask
C:Intend to make consumers all into big spenders
D:to send personalized messages to customers
答案: 【make possible predictive marketing;recommend products before they ask;Intend to make consumers all into big spenders;to send personalized messages to customers】

24、多选题:
Which of the following are true for big data and powerful analytics programs?
选项:
A:Intend to make consumers all into big spenders
B:recommend products before they ask
C:to send personalized messages to customers
D:make possible predictive marketing
答案: 【Intend to make consumers all into big spenders;recommend products before they ask;to send personalized messages to customers;make possible predictive marketing】

25、多选题:
Consumers’ travel requirements include _________.
选项:
A:researching
B:comparison shopping
C:planning
D:reserving
答案: 【researching;comparison shopping;planning;reserving】

第六章 单元测试

1、单选题:
What does A La Carte mean?
选项:
A:all you can eat
B:basic services are free but more advanced features must be paid for
C:pay and acquire all the content
D:pay for what you use
答案: 【pay for what you use】

2、多选题:
Which one is true for Freemium?
选项:
A:pay and acquire all the content
B:basic services are provided free of charge
C:more advanced features must be paid for
D:pay for what you use
答案: 【basic services are provided free of charge;more advanced features must be paid for】

3、判断题:
There’s nothing contradictory about all three models: subscription, A La Carte and freemium.
选项:
A:对
B:错
答案: 【对】

4、单选题:
__________refers to the convergence of design, production, and distribution of the content.
选项:
A:technological convergence
B:industry structure convergence
C:content convergence
D:media convergence
答案: 【content convergence】

5、单选题:
Which of the following is not an example of industry structure convergence?
选项:
A:AT&T’s acquisition of Time Warner
B:Verizon’s acquisition of Yahoo
C:Apple’s development of the iPad
D:Amazon’s creation of Amazon Books Publishing
答案: 【Apple’s development of the iPad】

6、单选题:
Which of the following types of online content is consumed by the lowest percentage of Internet users?
选项:
A:video
B:magazines
C:e-books
D:digital audio
答案: 【magazines】

7、单选题:
Which of the following is not an advantage that pure digital news sites have over print newspapers?
选项:
A:They can take advantage of newer technologies for producing the news
B:They have a lower cost structure
C:They can create new work flows and business processes that are more timely and efficient
D:They offer higher quality journalism
答案: 【They offer higher quality journalism】

8、多选题:
Which of the following are true for print-centric period?
选项:
A:There were no chance for them to have any interactions
B:Newspapers adopted multimedia elements such as video, added more interactive elements like crossword puzzles and contests
C:The top priority is producing the most engaging, continually updated digital edition
D:The technology platform was the desktop or laptop platform
答案: 【There were no chance for them to have any interactions;The technology platform was the desktop or laptop platform】

9、判断题:
“Content is king” means owning high-quality content provides a golden opportunity to generate revenue.
选项:
A:错
B:对
答案: 【对】

10、判断题:
In the traditional process, prices determined largely by the author.
选项:
A:错
B:对
答案: 【错】

11、多选题:
Amazon’s digital ecosystems brought unprecedented change to online book in terms of ___________.
选项:
A:Publishing
B:Content
C:Authorship
D:Readership
答案: 【Publishing;Content;Authorship;Readership】

12、单选题:
________ was sued by the Justice Department for violating antitrust laws in connection with e-books.
选项:
A:Apple
B:Barnes & Noble
C:Amazon
D:Google
答案: 【Apple】

13、单选题:
Which of the following statements is not true about OTT?
选项:
A:OTT services include the ability to download content after purchase or rental, as well as subscription streaming and “live” TV services
B:OTT entertainment services are a threat to cable/satellite television delivery systems
C:OTT enables automatic advertising transactions
D:It is changing television from a “lean forward and engage” experience into a “lean back and enjoy” experience
答案: 【It is changing television from a “lean forward and engage” experience into a “lean back and enjoy” experience】

14、判断题:
Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.
选项:
A:对
B:错
答案: 【对】

15、多选题:
Which of the following are true for OTT advertising?
选项:
A:OTT advertising is often bought and sold programmatically
B:Commercials are based on her location, interest and demographics
C:It allows the advertisers to reach the right audience at the right time
D:It puts more attention on the content
答案: 【OTT advertising is often bought and sold programmatically;Commercials are based on her location, interest and demographics;It allows the advertisers to reach the right audience at the right time】

16、多选题:
Which of the following are true for print-centric period?
选项:
A:The top priority is producing the most engaging, continually updated digital edition
B:Newspapers adopted multimedia elements such as video, added more interactive elements like crossword puzzles and contests
C:The technology platform was the desktop or laptop platform
D:There were no chance for them to have any interactions
答案: 【The technology platform was the desktop or laptop platform;There were no chance for them to have any interactions】

17、多选题:
Amazon’s digital ecosystems brought unprecedented change to online book in terms of ___________.
选项:
A:Readership
B:Authorship
C:Publishing
D:Content
答案: 【Readership;Authorship;Publishing;Content】

18、多选题:
Which of the following are true for OTT advertising?
选项:
A:It puts more attention on the content
B:OTT advertising is often bought and sold programmatically
C:It allows the advertisers to reach the right audience at the right time
D:Commercials are based on her location, interest and demographics
答案: 【OTT advertising is often bought and sold programmatically;It allows the advertisers to reach the right audience at the right time;Commercials are based on her location, interest and demographics】

19、多选题:
Amazon’s digital ecosystems brought unprecedented change to online book in terms of ___________.
选项:
A:Content
B:Authorship
C:Publishing
D:Readership
答案: 【Content;Authorship;Publishing;Readership】

20、多选题:
Which of the following are true for OTT advertising?
选项:
A:It allows the advertisers to reach the right audience at the right time
B:It puts more attention on the content
C:Commercials are based on her location, interest and demographics
D:OTT advertising is often bought and sold programmatically
答案: 【It allows the advertisers to reach the right audience at the right time;Commercials are based on her location, interest and demographics;OTT advertising is often bought and sold programmatically】

21、多选题:
Amazon’s digital ecosystems brought unprecedented change to online book in terms of ___________.
选项:
A:Authorship
B:Content
C:Publishing
D:Readership
答案: 【Authorship;Content;Publishing;Readership】

22、多选题:
Which of the following are true for OTT advertising?
选项:
A:It allows the advertisers to reach the right audience at the right time
B:OTT advertising is often bought and sold programmatically
C:Commercials are based on her location, interest and demographics
D:It puts more attention on the content
答案: 【It allows the advertisers to reach the right audience at the right time;OTT advertising is often bought and sold programmatically;Commercials are based on her location, interest and demographics】

23、多选题:
Which one is true for Freemium?
选项:
A:pay for what you use
B:pay and acquire all the content
C:more advanced features must be paid for
D:basic services are provided free of charge
答案: 【more advanced features must be paid for;basic services are provided free of charge】

第七章 单元测试

1、多选题:
Social networks attract people with shared interests, such as________.
选项:
A:religion
B:sports
C:hobbies
D:vacations
答案: 【sports;hobbies;vacations】

2、单选题:
Douban is an example of a(n) ________ social network.
选项:
A:affinity-based
B:practice-based
C:interest-based
D:general
答案: 【interest-based】

3、判断题:
With API technology, Facebook opens up its platform and gives other apps or websites the access to its data.
选项:
A:对
B:错
答案: 【对】

4、多选题:
Which of the following are true for general community?
选项:
A:Facebook is world’s most popular online social network with the largest number of monthly active users
B:Typical examples include facebook, QQzone, Douban
C:The purpose of the general community is to attract large enough audience
D:The business model of general communities is typically advertising supported by selling goods
答案: 【Facebook is world’s most popular online social network with the largest number of monthly active users;The purpose of the general community is to attract large enough audience】

5、单选题:
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n):
选项:
A:affinity community
B:interest-based social network
C:sponsored community
D:practice network
答案: 【affinity community】

6、单选题:
爸妈网 is____________ designed to attract parents by offering discussion and services that focus on English education for early childhood.
选项:
A:Interest-based social network
B:General community
C:Affinity community
D:Practice network
答案: 【Affinity community】

7、判断题:
Sponsored communities are all non-profit online communities for the purpose of pursuing organizational goals.
选项:
A:对
B:错
答案: 【错】

8、单选题:
Which of the following is the example of sponsored community?
选项:
A:Douban
B:ResearchGate
C:Linux.org
D:水木社区
答案: 【水木社区】

9、单选题:
ResearchGate is a__________ for scientists and researchers to share papers, ask and 答案 questions, and find collaborators.
选项:
A:General community
B:Interest-based social network
C:Affinity community
D:Practice network
答案: 【Practice network】

10、多选题:
Which of the following are goals of sponsored communities?
选项:
A:To share knowledge
B:To develop internal social networks
C:To sell goods
D:To increase the information available to its members
答案: 【To share knowledge;To develop internal social networks;To increase the information available to its members】

11、判断题:
Social media influencer is also called Internet celebrity.
选项:
A:错
B:对
答案: 【对】

12、多选题:
In what ways can influencers turn the traffic into real cash?
选项:
A:showing advertisements
B:receiving virtual gifts
C:directing their fans to online shops
D:posting viral videos on video hosting communities
答案: 【showing advertisements;receiving virtual gifts;directing their fans to online shops】

13、多选题:
Which of the following are true for the social media influencer Li Jiaqi (李佳琦) ?
选项:
A:He is a Chinese food and country-life blogger
B:He gives a subjective comment on the products, not just bragging. His fans really appreciate his sincerity
C:The media has dubbed him the “Lipstick King”
D:He has not cooperated with celebrities
答案: 【He gives a subjective comment on the products, not just bragging. His fans really appreciate his sincerity;The media has dubbed him the “Lipstick King”】

14、判断题:
Social networks also present enormous risks for individuals, communities, firms, and even for society as a whole.
选项:
A:错
B:对
答案: 【对】

15、多选题:
Which of the following are true for Facebook’s Cambridge Analytica data scandal?
选项:
A:Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights
B:Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules
C:Cambridge Analytica only collected the personal information of people who agreed to take the survey
D:Cambridge Analytica was able to get access to information of as many as 50 million people
答案: 【Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights;Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules;Cambridge Analytica was able to get access to information of as many as 50 million people】

16、多选题:
Social networks attract people with shared interests, such as________.
选项:
A:religion
B:hobbies
C:vacations
D:sports
答案: 【hobbies;vacations;sports】

17、多选题:
Which of the following are goals of sponsored communities?
选项:
A:To share knowledge
B:To increase the information available to its members
C:To sell goods
D:To develop internal social networks
答案: 【To share knowledge;To increase the information available to its members;To develop internal social networks】

18、多选题:
In what ways can influencers turn the traffic into real cash?
选项:
A:showing advertisements
B:directing their fans to online shops
C:posting viral videos on video hosting communities
D:receiving virtual gifts
答案: 【showing advertisements;directing their fans to online shops;receiving virtual gifts】

19、多选题:
Which of the following are true for the social media influencer Li Jiaqi (李佳琦) ?
选项:
A:He has not cooperated with celebrities
B:The media has dubbed him the “Lipstick King”
C:He is a Chinese food and country-life blogger
D:He gives a subjective comment on the products, not just bragging. His fans really appreciate his sincerity
答案: 【The media has dubbed him the “Lipstick King”;He gives a subjective comment on the products, not just bragging. His fans really appreciate his sincerity】

20、多选题:
Which of the following are true for Facebook’s Cambridge Analytica data scandal?
选项:
A:Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules
B:Cambridge Analytica only collected the personal information of people who agreed to take the survey
C:Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights
D:Cambridge Analytica was able to get access to information of as many as 50 million people
答案: 【Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules;Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights;Cambridge Analytica was able to get access to information of as many as 50 million people】

21、多选题:
Social networks attract people with shared interests, such as________.
选项:
A:vacations
B:religion
C:sports
D:hobbies
答案: 【vacations;sports;hobbies】

22、多选题:
Which of the following are true for general community?
选项:
A:Typical examples include facebook, QQzone, Douban
B:The purpose of the general community is to attract large enough audience
C:Facebook is world’s most popular online social network with the largest number of monthly active users
D:The business model of general communities is typically advertising supported by selling goods
答案: 【The purpose of the general community is to attract large enough audience;Facebook is world’s most popular online social network with the largest number of monthly active users】

23、多选题:
Which of the following are goals of sponsored communities?
选项:
A:To increase the information available to its members
B:To sell goods
C:To share knowledge
D:To develop internal social networks
答案: 【To increase the information available to its members;To share knowledge;To develop internal social networks】

24、多选题:
In what ways can influencers turn the traffic into real cash?
选项:
A:posting viral videos on video hosting communities
B:receiving virtual gifts
C:showing advertisements
D:directing their fans to online shops
答案: 【receiving virtual gifts;showing advertisements;directing their fans to online shops】

25、多选题:
Which of the following are goals of sponsored communities?
选项:
A:To develop internal social networks
B:To sell goods
C:To increase the information available to its members
D:To share knowledge
答案: 【To develop internal social networks;To increase the information available to its members;To share knowledge】

26、多选题:
Which of the following are true for Facebook’s Cambridge Analytica data scandal?
选项:
A:Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights
B:Cambridge Analytica was able to get access to information of as many as 50 million people
C:Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules
D:Cambridge Analytica only collected the personal information of people who agreed to take the survey
答案: 【Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights;Cambridge Analytica was able to get access to information of as many as 50 million people;Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules】

27、多选题:
Which of the following are true for Facebook’s Cambridge Analytica data scandal?
选项:
A:Cambridge Analytica was able to get access to information of as many as 50 million people
B:Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules
C:Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights
D:Cambridge Analytica only collected the personal information of people who agreed to take the survey
答案: 【Cambridge Analytica was able to get access to information of as many as 50 million people;Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook’s rules;Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers’ privacy rights】

第八章 单元测试

1、单选题:
All of the following are the benefits for B2B E-commerce except:
选项:
A:Visibility can be fully realized
B:Increase production flexibility
C:Increase opportunities for collaborating with suppliers and distributors
D:Decrease product cycle time
答案: 【Visibility can be fully realized】

2、多选题:
Which of the following are true for B2B E-commerce?
选项:
A:Lower search costs for buyers
B:many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable
C:Create greater price transparency
D:Lower transaction costs
答案: 【Lower search costs for buyers;many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable;Create greater price transparency;Lower transaction costs】

3、单选题:
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
选项:
A:Vertical
B:Spot
C:Bulk
D:Indirect
答案: 【Spot】

4、判断题:
MRO goods are also known as direct goods.
选项:
A:对
B:错
答案: 【错】

5、判断题:
Indirect goods are all other goods not directly involved in the production process, such as office supplies and maintenance products. Often these goods are called MRO goods.
选项:
A:错
B:对
答案: 【对】

6、单选题:
Collaborative commerce systems:
选项:
A:provide open, competitive marketplaces
B:foster sharing sensitive internal information with suppliers and purchasers
C:focus on structuring intra-firm communications
D:bring customers into the product development phase
答案: 【foster sharing sensitive internal information with suppliers and purchasers】

7、单选题:
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
选项:
A:EDI
B:Collaborative commerce
C:SCM
D:Social e-commerce
答案: 【Collaborative commerce】

8、单选题:
A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles).
选项:
A:horizontal
B:buyer-biased
C:indirect
D:vertical
答案: 【vertical】

9、单选题:
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
选项:
A:industry consortium
B:exchange
C:e-distributor
D:e-procurement company
答案: 【e-distributor】

10、单选题:
Which of the following are true for e-procurement marketplace except________?
选项:
A:essentially provide software service
B:one-to-many markets
C:purchase of indirect goods (MRO)
D:operate in horizontal markets
答案: 【one-to-many markets】

11、单选题:
The Seam is an example of an:
选项:
A:e-distributor
B:industry consortium
C:exchange
D:e-procurement Net marketplace
答案: 【industry consortium】

12、单选题:
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
选项:
A:e-procurement company
B:industry consortium
C:e-distributor
D:exchange
答案: 【industry consortium】

13、单选题:
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis.
选项:
A:industry consortium
B:exchange
C:e-procurement company
D:e-distributor
答案: 【exchange】

14、多选题:
What makes private industrial networks different from net marketplaces?
选项:
A:Private industrial networks are public
B:Private industrial networks focus on a single sponsoring company that “owns” the network
C:Private industrial networks are transaction-oriented
D:Private industrial networks focus on continuous business process coordination
答案: 【Private industrial networks focus on a single sponsoring company that “owns” the network;Private industrial networks focus on continuous business process coordination】

15、多选题:
The supply chains are sensitive to ______.
选项:
A:pandemic
B:natural events
C:political policies
D:labor costs
答案: 【pandemic;natural events;political policies;labor costs】

16、多选题:
Which of the following are true for B2B E-commerce?
选项:
A:many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable
B:Lower search costs for buyers
C:Create greater price transparency
D:Lower transaction costs
答案: 【many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable;Lower search costs for buyers;Create greater price transparency;Lower transaction costs】

17、多选题:
The supply chains are sensitive to ______.
选项:
A:labor costs
B:pandemic
C:natural events
D:political policies
答案: 【labor costs;pandemic;natural events;political policies】

18、多选题:
Which of the following are true for B2B E-commerce?
选项:
A:Lower search costs for buyers
B:Lower transaction costs
C:Create greater price transparency
D:many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable
答案: 【Lower search costs for buyers;Lower transaction costs;Create greater price transparency;many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable】

19、多选题:
The supply chains are sensitive to ______.
选项:
A:labor costs
B:natural events
C:pandemic
D:political policies
答案: 【labor costs;natural events;pandemic;political policies】

20、多选题:
The supply chains are sensitive to ______.
选项:
A:political policies
B:pandemic
C:labor costs
D:natural events
答案: 【political policies;pandemic;labor costs;natural events】

21、多选题:
Which of the following are true for B2B E-commerce?
选项:
A:many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable
B:Create greater price transparency
C:Lower search costs for buyers
D:Lower transaction costs
答案: 【many Fortune 1000 supply chains are risky, vulnerable, and socially and environmentally unsustainable;Create greater price transparency;Lower search costs for buyers;Lower transaction costs】

22、多选题:
What makes private industrial networks different from net marketplaces?
选项:
A:Private industrial networks focus on continuous business process coordination
B:Private industrial networks focus on a single sponsoring company that “owns” the network
C:Private industrial networks are transaction-oriented
D:Private industrial networks are public
答案: 【Private industrial networks focus on continuous business process coordination;Private industrial networks focus on a single sponsoring company that “owns” the network】

23、多选题:
The supply chains are sensitive to ______.
选项:
A:natural events
B:pandemic
C:political policies
D:labor costs
答案: 【natural events;pandemic;political policies;labor costs】

点点赞赏,手留余香 给TA打赏

AI创作

评论0

请先

2021知到答案 学会学:学习之道 最新智慧树满分章节测试答案
2021知到答案 学会学:学习之道 最新智慧树满分章节测试答案
6分钟前 有人购买 去瞅瞅看
支持多种货币
支持多种货币付款,满足您的付款需求
7天无忧退换
安心无忧购物,售后有保障
专业客服服务
百名资深客服7*24h在线服务
发货超时赔付
交易成功极速发货,专业水准保证时效性
显示验证码

社交账号快速登录